Data-driven growth

We turn attention into predictable revenue.

General Marketing Ltd blends performance marketing, brand strategy, and lifecycle automation to compound your growth across channels.

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+312%
Avg. ROAS Lift
7.8M
Monthly Impressions
Marketing dashboard preview
Real dashboards. Real outcomes.
What we do

Full-funnel marketing, built to scale

Strategy, execution, and optimization under one roof.

Acquisition

Search, Social, Programmatic. We engineer campaigns that win the auction and the click.

  • Paid Search & Shopping
  • Paid Social (Meta/TikTok/LinkedIn)
  • SEO Sprints
Creative

Thumb-stopping assets that speak your customer’s language.

  • Ad Concepts & Variants
  • Landing Page CRO
  • Brand Systems
Retention

Automations that turn first-time buyers into loyal advocates.

  • CRM & Email Flows
  • Lifecycle & Loyalty
  • Personalization
Analytics

Attribution you can trust, decisions you can defend.

  • GA4 & Server-side Tagging
  • MMM & Incrementality
  • BI Dashboards
Proven results

From clicks to customers — efficiently

We pair rapid experimentation with disciplined scaling to maximize marginal ROI, not just vanity metrics.

“General Marketing lifted our blended ROAS by 2.8x in 90 days while reducing CAC by 37%. Their creative testing framework is the real deal.”

— Grace M., VP Growth, D2C Apparel
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Playbook
The Growth Spine

Our 5-phase methodology aligns channel, creative, and measurement.

  1. Diagnose & baseline
  2. Hypothesize & design
  3. Test & learn fast
  4. Scale winners
  5. Harden & automate
Playbook overview
-37%
Avg CAC reduction
+2.8x
Incremental ROAS
Flexible plans

Pricing that scales with you

Start lean. Grow fast. Keep control.

Launch
$149 / month
  • Foundational tracking (GA4)
  • 2 channels (choice)
  • 2 new ad concepts / mo
  • Monthly reporting
  • Email support
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Scale
$399 / month
  • Advanced tracking + server-side
  • 4 channels + SEO sprints
  • 6 new ad concepts / mo
  • Weekly experiment roadmap
  • Slack support
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Partner
Custom / month
  • Dedicated growth team
  • Full-funnel ownership
  • Creative studio access
  • Quarterly planning & MMM
  • 24/7 priority support
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All plans include transparent reporting and no long-term lock-ins.

FAQ

Answers to common questions

Didn’t find what you need? Ask us anything — we reply within one business day.

Typically 7–10 days from contract to campaigns live, depending on tracking readiness and creative assets.

Yes — for qualified brands we blend a base retainer with outcome-based bonuses tied to mutually agreed KPIs.

A technical audit, measurement plan, creative brief, channel roadmap, and a 90-day test plan with clear milestones.

Absolutely — we support dbt, BigQuery, Redshift, Snowflake, and Looker/Power BI/Tableau for unified reporting.
Let’s talk

Book a free strategy session

Tell us about your goals and we’ll share a tailored plan you can implement immediately — with or without us.

Headquarters: 5 Brayford Square, London, United Kingdom, E1 0SG
We respond within 1 business day.
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